Michelle Kaufmann is an architect that produces very compelling prefabricated houses. Very modern and sustainable. I had a great opportunity to create an in-house design team and with that small group develop a branding system that was very flexible and scaleable. The range of components that I was able to develop makes me feel that I feel successfully expressed a energetic and expressive brand out into the world, from icons and identity, to fund raising and presentation decks. I also designed building site panel wraps that engaged and welcomed an existing community and transportation graphics that wrapped trucks and modules from factory to site. It was a great opportunity to design big and scale up in ways I have not done before.
Screens from MKD presentation decks.
MKD building site panel wraps.
MKD transportation graphics.